Do you think it’s possible to build a Million Dollar Business while working part time (the premise of this insider’s series within the Hot Mommas Project blog for business junkies?)
Welcome, my home slices, to a new (or renewed) belief system.
The short version: If you want to Build a Million Dollar Business, Cameron Herold is the man to help you do it. If you can’t afford Cameron in person, then just buy his book Double Double and his DVD sets based on this and his first book: BackPocket COO. (And, for the jaded… no, I am not Cameron’s sister or something).
The long version: Entrepreneurs are basically nuts. You’ve got to be to handle the ups, the downs, the doubts. But it’s tiring. After leading, innovating, fire fighting, and getting up the next day and to do it all over again, there is the desperate need for guidance, structure, and an answer. Cameron gives entrepreneurs that answer. To that, many of you will say:
This is the first time since I started this blog that I actually BELIEVE I will be able to build a million dollar business while working part-time. The below summary of posts serves as a table of contents over the past year. It will help explain how I got to this point.
The next year will be key to see if I can really pull this off.
What is this, where I am, who are you? If this is your first time here, this is the insider’s blog for The Hot Mommas Project. We are a women’s leadership project housed at the George Washington University School of Business (where I teach) and have an audacious goal of becoming a million dollar venture…while being led by a mom working part time. Since I started this blog, we have become the world’s largest women’s case study library. We showcase the stories of the women in your life in a TEACHABLE format, and they are published in major textbooks and used by educators. Click here to nominate someone. Click here for about page. Click here to check out our classes which are producing stunning increases in self-confidence for women and girls.
MAC DADDY SUMMARY:
The major learnings for me have been:
Persistence: Keep pressing, pushing, and smushing on the idea until it “clicks.”
Mentors: Share with mentors, it will amplify your idea and impact.
Operationalize: The idea is part one, part two is creating the “machine” behind it.
Delegation – The Org Chart in Your Head: The machine includes people, who you meet by actually talking…at events, via coffees, over the phone. That is when the TRUE connection happens. They will fall into place in the “org chart in your head.”
Get Your Affairs in Order: Have the talk with your spouse/partner. Tell them about your dream. Tell them what it will mean for your life you’re successful. See if they are up for it. GO THERE mentally. If those closest to you are not on board, and your idea takes off, you will still be a failure. Home ALWAYS wins. If you won’t think big, and dream, and make it real by discussing it with people….you’ve lost before you’ve even started.
Topics: Promotional/launch strategies, effective use of deadlines
Post summary: In this post, I use the excuse of “Black Friday” to launch the 2010 Hot Mommas Project case study competition. It kind of didn’t work. Major lessons:
Lesson in Failure: SEO – While, in theory, the concept of leveraging searches for “Black Friday” sounds good, it resulted in ZIPPO nominations of women to tell their stories on HotMommasProject.org.
Win/Failure? – A lot of the promotion we do, especially in traditional media, leads people to say “I’ve heard of you” but does not produce actual nominations of women – directly. How far is the jump between what you’re asking someone to do (e.g. take an action, nominate a woman in their life) and the medium where they’re being approached (e.g., sitting on their butts watching TV). Twitter and other internet mediums = best for nominations. TV, radio, newspaper = good for awareness / credibility.
Win: Deadlines – I used the excuse to develop some great content tools that tell our story (listed in blog).
Topics: New Sisterhood of Success, Book Outline, the “CLICK”
Post Summary: This was major. It’s my first stab at a book outline. I had been talking about it for years, drafting proposals for months, and finally – in a blip – it came pouring out. Lesson:
Win: Let your freak flag fly. I keep a lot of what goes on in my head to myself so as not to overwhelm others . On this occasion, I let some big/deep thoughts fly. After a heart-to-heart with my hubby on meaning-of-life type stuff, my brain was clear and the book outline was inserted.
CLICK: Every now and then, I feel/hear/sense what I can only describe as a “CLICK.” It’s like pieces of a universal seat belt coming together. This was one of those moments. Always be on the lookout for these times. This one instance led to important stuff later, like meeting with a famous book agent.
Post Summary: The Hot Mommas Project 2010 Case Study Competition is over. We are officially the world’s largest women’s case study library. I start to think I am officially insane as I send the team emails about fixes and tweaks for next year, instead of taking some downtime. Lesson:
Win/Failure? – you decide: Entrepreneurs are obsessed freaks.
Topics: Communication in business, social media vs “traditional” communications
Post Summary: As the popularity and visibility of the Hot Mommas Project grows, I start to get more and more emails/requests. I also give more talks. I notice a trend: There are a shocking amount of questions about how to relate/connect socially with others. Example:
Me: “You need mentors.”
Audience members: “How do I talk to these people?”
I start to hypothesize that certain social skills are degenerating. This post provides helpful tips I then took back and used with my students at the George Washington University School of Business. Lesson:
Win: Winners of the future will master both social media AND traditional communication (talking to actual people on the phone/in person.)
Mini-CLICK: The mounting confusion around social skills really stood out to me. It is, I believe, going to be a significant teaching point in the Hot Mommas Project /New Sisterhood of Success future book.
Post Summary: As the amount of communications, and appointments, and other dreck mounts…I know it is time for reinforcements. Thus began the real and serious thinking about additional staff at work, and home. Lesson:
Win: Many women say, “I want help, but struggle with delegating.” There will be a point at which it’s so painful, it’s more of a struggle if you DON’T delegate. All women who want to be successful must practice and employ delegation. MUST.
Win: Home culture. The focus. The safe place. Treat it that way.
Win/Failure: I was also, with this post, testing a partnership with HelaSpa wherein they acknowledged our 2010 winning case authors via a Mother’s Day marketing campaign. The win was treatments for our deserving case authors. The failure was no additional spike in nominations. Maybe awareness increased? It’s hard to know. We don’t have any great measures in place which is why we now have Amber Wason heading up our marketing.
Post Summary: This post expresses my disappointment, and resolution strategies, around trying to get a teleclass off the ground. I changed the title, and the price, resulting in a more successful result. Lessons:
Win: Capitalizing on failure is a MAJOR skill, but, it takes a really strong person to say “Wow, I screwed this up.” I seriously think 99% of the population can’t do this. So, if you can, consider it a strength.
mini-Click: Accepting the failure, instead of beating my head against the wall (a fav of Type-As) resulted in a teleseminar 2.0 which taught me something CRITICAL about word usage and messaging around the Hot Mommas Project concept. This knowledge paid off BIG TIME in my later meetings with an angel investor/mentor and literary agent.
Post Summary: This was the big “CLICK.” I was able to focus on the ONE THING I think is MOST IMPORTANT for women and girls to do to reach their potential. It’s my “it.”
Win: Figure out the pattern that produces top notch results for you. In this case, it was – just as in post #30 – having a heart-to-heart with a mentor, then waiting for the “epiphany” or outpouring of good stuff/ideas/content. This is my pattern. I think everyone has one.
Failure: I realized I was onto something, and then kind of freaked out and didn’t know what to do about it. What about “do nothing?” what about, “Sit back and enjoy?” Somehow, neither of these options occurred to me.
Win: I met with the mentor/angel investor discussed in this post, then did a plan, assembled a team, did a book proposal, and met with a book agent – all within one and one-half months of writing this post! Like the picture up top says, it CAN be done…but, it will just need to be your way…a different way…that you create.
CLICK: This presentation worked. It represented my long-time-accumulating thoughts on what I considered to be THE most important thing for women. The underlying message was: “The New Sisterhood of Success” is what will propel us to our potential. And I have the research to prove it, and the how-to manual to do it.
“The New Sisterhood of Success” is what will propel us to our potential. And I have the research to prove it, and the how-to manual to do it.
Post Summary: I set a meeting with a book agent, then scramble. The person with whom I met is a major book agent at a large agency who is constantly rejecting people. Had I known this going in, I might have been nervous. This is one of those ignorance-is-bliss cases.
Win: I asked around and asked around and shared my book outline with advisors and mentors. Guess who set me up with the book agent? One of my mentors. So, here – EXACTLY – is the point of the New Sisterhood of Success: Put yourself out there, ask for help, and the power of two, or three, or four will always exceed the power of one.
Failure: I was so exhausted from pushing myself to get the book proposal done, the presentation at MasterCard, and the meeting with broadway producer Ken Waissman (both later that day) that I literally I barfed on a ferry out to see my former b-school professor and mentor @RosabethKanter. Immune system = gone. So when I’m running gunning in the future with wherever the New Sisterhood of Success and Hot Mommas Project takes me, I think I’m going to have to do the OPPOSITE of what Emeril says, and “Kick it DOWN a notch.”
Topics: Women underselling, humor in business, writing style
Good news: She loves my writing style (the literary agent)
Bad news: There is a time and a place for funny. The place is NOT my bio. She pretty much told me this straight-up.
I decided to turn this experience into a post and discussion about the appropriate and inappropriate use of humor in business. “Discussion” is a generous terms since no one cares about this topic, and there are no comments… Well, except for this one:
Мы поможем Вам решить квартирный вопрос – у нас Вы найдете объявления, новости рынка недвижимости, все о квартирах, о ремонте, о ЖКХ, о текущих ценах и многое другое
Failure: Women….don’t undersell yourself! Bad bad bad. I did that in my book proposal.
Win: If you listen for the “CLICKS” you can get meetings with famous literary agents, angel investors, and do what it takes to move your idea forward.
With a business model, book interest, message focus, fans, and the discussion with the spouse of “Hey, this could be successful” under my belt, I’m looking forward to the next year. And, no, I have not written about the business model yet. That is going to have to be my little secret pending further testing….stay tuned, and wish me luck.
Enter: THE VORTEX. (click here) Prior to the semi-calm and orderly exchange pasted below, I entered what I called “the vortex.” This means I was nuts. The Hot Mommas Project process is based on nominating dynamic women over the age of 18 to act as role models through writing their stories. Thus, I nominated women, re-nominated women, sent reminder emails, got the team to send reminder emails…the list goes on. This was all because of my passion for my project (combined with an inability to accept failure and a kind of control-freakishness). It was a gravitational pull.
The VORTEX IS REAL. It turns out, that many entrepreneurs literally do suffer from a kind “Hypomania.” Only, because it makes people money, we celebrate it and call it “drive” and “persistence.”
Below, I deconstruct the VORTEX and explain how I escaped it. This was yesterday, however.
1. The situation (no, not my abs) If this pop culture reference escapes you – click here. Last night at midnight the second annual Hot Mommas Project Case Study Competition came to an end. Today, we are playing clean up on some technical errors on the site.
What I want/deserve/should be doing: Watching Lady Gaga and Elton John’s Grammy performance as a reward for hitting nearly 200 case studies and – officially – being the world’s largest women’s case study database!
What I doing instead: Sending nerdy emails – like the following- because I am an obsessed entrepreneur. It’s a problem. Below, I not only address the current issue at hand, I start speculating about the future, the team that will get together, and roles. I’m thinking, “Can’t I just CHILL for ONE DAY?”
Cast of Characters: “Dave” – Dave Juth, our developer at FMS Inc. , “Achin” – Achin Jain our Learning Community Manager (in India), “Luke” Luke Chung – owner of FMS Inc.
THE WOMEN HAVE ROCKED IT OUT!!! Our second annual case study competition ended last night. We are almost up to 200 cases now and officially the world’s largest women’s case study library. I was wondering about using FMS’s site, again, for judging. Thoughts? Here is what Achin says:
“It would be nice to see whether Dave would let us use FMS server again for judging. Tell him that I will send him the database file whenever we are done fixing the technical errors and ready to move to the judging phase. He will just have to do a copy and paste job.”
Tell me if I need to ask Luke about this. Overdue, anyway, to talk to him (see PS)
P.s. For LATER, planting seeds:
I also now have a list of things we need to fix, update, etc. and need to have a conversation with Luke.
Looking ahead, I was wondering – also – about including in our meeting some social media guys as experts to say “this will work, this won’t, this will be better for SEO and communities and mobile apps” and yada yada. I need to figure out what is possible for Achin to do, and what FMS needs to do, as we move forward.
3. So, Are We REALLY CRAZY? Well in looking over this, I skipped #2, and am too lazy to go back and fix it. So, that’s not a great sign. A book by John Gartner on the topic of nutty entrepreneurs has the following quote:
Hypomania–a mild form of mania–drove many of America’s most famous leaders and entrepreneurs to succeed.
4. UH, OKAY, MAYBE THE VORTEX JUST = CRANKINESS. I read VCMike’s blog, I realize I bear almost NONE of the traits of hypomania. Here they are:
pressured speech; rapid talking
inflated self-esteem or grandiosity;
decreased need for sleep;
flight of ideas or the subjective experience that thoughts are racing;
easy distractibility and attention-deficit (superficially similar to attention deficit hyperactivity disorder);
involvement in pleasurable activities that may have a high potential for negative psycho-social or physical consequences (e.g., the person engages in unrestrained buying sprees, sexual indiscretions, or foolish business investments)
I do tend to have a racing mind. But, that’s about it. So, basically my nuttiness was not leading to a grandiose entrepreneurial success. It’ s just nuttiness. Time to ESCAPE THE VORTEX.
5. ESCAPE THE VORTEX – To escape the racing thoughts and panic, I first tried to do what earth-beings call “Letting Go.” I envisioned everything turning out okay, and that my worrying was pointless. It didn’t work.
6. ESCAPE THE VORTEX – PART DEUX – So I was onto Part Deux. One realization is that I had failed to set up “shifts” between the team members in advance of the last week of the contest. It made me feel better to recognize this blunder, and plan more effectively for next year instead of fashioning voo-doo dolls and putting them on a shrine in the corner of my room and lighting three candles and…KIDDING!
7. ESCAPE THE VORTEX – PART THREE. Sealing the deal of “Escaping the Vortex” was MOVING ON. I mentally moved on from this year’s case study competition, and started thinking about next year’s. Who would be nominated? Would we do year-round training on case writing? What about early-bird submission prizes? Thinking about SOLUTIONS and moving on is what helped me fully exit the vortex…until this morning.
8. THIS IS YOUR LIFE. THIS IS YOUR LIFE ON CRAZY ENTREPRENEURSHIP. My kids did not in any way, shape or form agree to this last sentence. Yet, somehow I feel very frustrated when I am on my Blackberry needing to respond to case-writers about technical issues, and the munchkins claiming they are mine are relentless about wanting to play in the snow and watch Spongebob. Aha! In addition to having shifts for my staff and myself in next year’s case study competition, I definitely need to set up shifts for my FAMILY! For instance:
Example 1: If I had a staff member on a shift this morning, I handle the kids stress-free. It would not be “battle of the Crackberry.”
Example 2: During the 11th hour of the competition, my husband was out of town and we had no sitter. And it snowed. So, now I am getting my husband’s travel schedule for the ENTIRE YEAR so I can plan better next time.
I’m sure I’ll have some other brilliant realizations, but, now I am just tired from the Vortex’s G-Force.
9. DELEGATION & EXECUTIVE-LEVEL TOOLKIT BUILDING. This is really the key.
Lesson 1. Learning to manage and delegate – not just lead – is what I am growing here in my executive-level toolkit. My workplace is virtual and flexible. It requires a few more check-ins than a traditional office environment.
Lesson 2. Furthermore, when we entrepreneurs try to do it all ourselves, and then enter the VORTEX, that is when we feel bad, overwhelmed, unsuccessful.
Lesson 3. And, let’s be honest. Those close to us feel it right along with us. Escaping the VORTEX is not just a “nice to have,” it’s a “need to have.”
Conclusion: So, my belated New Year’s Resolution is to think and plan ahead as I never have before.
The goal: STAY OUT OF THE VORTEX.
10. FINAL ACT – TAMING THE VORTEX. In the final taming-of-the-vortex act, I WILL watch Lady Gaga’s Grammy performance. Heck! I may even watch Pink too! And Beyonce! I am going to walk the Hot Mommas Project talk and realize that smart Hot Mommas know when they are using their powers for good, or using them for evil. And, the Vortex is EVIL! Time to exit, and focus on Grammy playbacks, reading over fabulous and inspiring cases that never cease to amaze me, and a night at home with my little munchkins while daddy is at a Wizards game.
What are your tools for escaping the “Entrepreneurial Vortex?”
What is the Hot Mommas Project?
The Hot Mommas Project is an award-winning venture housed at the George Washington University School of Business. We make women’s stories teachable using our “case wizard” at www.HotMommasProject.org . The Hot Mommas Project library is the first of its kind, providing scalable, global access to role models and virtual mentors that can be used by educators, trainers, and parents. We’ve been featured in Prentice Hall textbooks, the Washington Post Magazine, NPR and are the winner of a national Coleman Foundation case award.
How you can get involved: Write your story, or nominate a dynamic woman 18 or older.
Our call for 2011 nominations has begun. While the contest runs through January 31, 2011 – Start now! There will be prizes this spring and fall for early bird publishers.
How it works: Nominated women come online, write their story using our “case wizard,” and click “publish” to be permanently archived in our case library. Winners will be published in a leading Prentice Hall textbook in addition to other honors and prizes. To participate, nominate a dynamic woman 18 or older (yourself included) here or find us on Twitter. No, you do not need to be a mom.
It’s that time again. Time to stop messing around and throw down the gauntlet for myself, much as I did in the first post in March, 2008. At that time, I could not see what lay ahead. All I saw was fear, no money, and a bunch of to-do lists and ideas that never seemed to get done. Piece by piece – and while being incredibly cheap aka “resourceful” – I recruited help, enlisted partners, built the Hot Mommas Project story-telling software, and then…the clincher: THE WOMEN. Women came from everywhere…from Twitter…from HARO queries…from mail blasts…from blog posts….from media appearances…from the George Washington University School of Business newsletter! They showed up, ready to fight. They said:
“We are here to fight to make the next generation better, and more prepared, and self-confident. I am here to share what I have learned, good and bad, so that we may have options in life, instead of being told what our options are.”
They told their stories, and the ripple effect never stopped. Stay-at-home moms inspired corporate execs. Victims of abuse inspired start-up entrepreneurs. Entrepreneurs who lost, and then found, their way inspired students. Cancer survivors inspired everyone. I didn’t grow up with sisters, but, I got over 100 sisters last year. These incredible women who told their stories to help the next generation, and each other, are my Everyday Revolutionaries.
But, I STILL remember that feeling…sitting there in my office, writing my first blog post, and not seeing ANY of that. It’s sort of how I feel now. I should be writing a book, I should be getting more nominations for the Hot Mommas Project 2010 case competition, I should, I should, I should. So, once again, I humbly turn to my invisible…yet not so invisble…audience. Here is my idea for my book. I have lots of people ready to run with this and help me when I finish my outline, which I never seem to be able to do. (Who is helping me? Aside from friends’ connections to book agents, I have to give MASSIVE shout outs to pitch and media experts Sam Horn, and Marc Silverstein).
How to be a Hot Momma
The New Sisterhood of Success
Enduring message: Here is HOW to do it based on how Hot Mommas do it (life, career, etc.). Hear it straight from the mouths of your sisters, friends, mothers, and aunts…because we care. Oh, yeah, and we also want you to rule the world.
Why you should listen: This will be the Belly Laughs mixed with Four Hour Work Week of business/life books. Not only will this be immensely fun to read, and possibly contain some profanity depending on the author’s coffee levels and general level of crankiness, but – also – there are actual FACTS and HOW TOs based on:
The largest library of teachable role models in the world (they taught, we listened, and now we bring those lessons to you).
Cutting-edge, inside-look research detailing the practices of hundreds of driven AND happy women.
Highlights from the award-winning Women’s Entrepreneurial Leadership class at the George Washington University School of Business.
[This part makes me cringe, but, I’ve been told by my husband and others I need to go ahead and pimp myself out]
Author: It is I, your humble So-You-Think-You-Can-Dance-watching, kid-chasing, husband-raising, coffee-drinking author who also happens to have a Harvard MBA, teach college students, and have an illustrious career (entrepreneur and former corporate wheeler and dealer and nonprofit executive in the aging sector). In the “for what it’s worth” category I am a DC Twitter Elite, write for Maria Shriver Women’s Conference site, and have been dubbed “one of the nation’s top business bloggers” by HSM’s World Business Forum. Bio link.
If you choose to believe the above, please read on … we’re almost to the good part.
The following has been said about “How to Be a Hot Momma” author, Kathy Korman Frey:
“You have something in your teeth.”
Oh, wait, wrong quote …this is it:
“Kathy is like a modern day guardian angel, without a God complex. She navigates us through stories and helps women apply them to their own lives.”
Mysterious and Powerful Entertainment Industry Corporate Communications Executive
Now that I’ve paid the nice lady five, crisp, $100 dollar bills…here’s the outline:
Foreward…Hopefully by one of the Hot Mommas extremely impressive judges from 2009 or 2010.
Intro: Who is a Hot Momma? Hot Mommas think being perfect is boring. Hot Mommas are entrepreneurs of life: Making their own rules, and finding their own way, and having the self-confidence to do that. And the number one trait of a Hot Momma that distinguishes her from all others? A Hot Momma helps her sisters. She learns, and doesn’t stop there; she pays it forward so that others may learn.
Major steps in becoming a Hot Momma (in the book, I plan to use Sam Horn’s IDEA framework: I = Idea, D = Detail, E = Example, A = Application).
1. Self confidence – First, a Hot Momma must believe she can do it. Tips for building life-long self-confidence are discussed in this section.
“Grey boxes” (fun stats) will include research showing the self-confidence differential between women and girls, and our male counterparts.
Resources: Examples of Hot Mommas who have been through the self-confidence building process, how they did it, and links to templates and tools.
2. Idea generation – A Hot Momma’s GPS is constantly on the lookout for the intersection of “Passion Ln.” and “Idea Ave.” When those two meet, BINGO. But, the Hot Momma also knows that the journey is part of the trip.
Grey boxes: Stats on idea creation, and neurological information on women.
Resources: Examples of Hot Mommas who have been through the idea generation process and how they did it. Mind Mapping, Opportunity Recognition, and Passion Inventory exercises used in GWSB’s award-winning Women’s Entrepreneurial Leadership class are included.
3. Okay, that was too many ideas – Focus, implementation – Sometimes, the brain of a Hot Momma is in overdrive. There can be ideas, then too many ideas. There can be to-dos, but then too many to dos. This chapter focuses on how to reign in the brain of the Hot Momma, and use its power for good…using…”The F Word” (FOCUS).
Grey Boxes: Stats from Hot Mommas Project mentor survey on traits for success, including focus.
Resources: Examples of “master focuser “(is that a word?) Hot Mommas, their tips and tricks, and a daily action-plan template.
4. Stocking the toolkit – Key tips for women only, communication, negotiation, and more. Did you know that women engage in certain behaviors (by accident) in communicating and negotiating with people, bosses, roommates, etc? This chapter deals with the most important things Hot Mommas try to improve on to get out there and take on the world.
Grey Boxes: Statistics on communication, negotiation, resulting salary differentials, and other key facts.
Resources: We draw from outside the Hot Mommas Project data pool for this section as most women don’t even KNOW they are engaging in these behaviors which impact their success.
5. Be a game changer – Hot Mommas are entrepreneurs because they have to be, they are miserable where they are, or they hear the distant call of “Passion Ln.” and “Idea Ave.” However they became entrepreneurial, Hot Mommas just ARE. At home, at work, in their communities. They take the pieces of the puzzle and don’t just put them together WELL, they put them together DIFFERENTLY.
Grey Boxes: The Hot Mommas Project literally created the data set on women as game changers. We reveal our previously unpublished data, and compare it to existing “traditional” data which shove women into traditional categories (part-time, full-time, etc.).
Resources: Case studies on game changers from the Hot Mommas Project survey and case library will be highlighted. Tools and templates on “how to be a game changer” will be included.
6. Balance – This is high on the radar screen of women and families everywhere. We take on the concept of balance with three critical topics: Perspective, Organization, and Delegation. Many women treat balance as if it is an end in and of itself. The evolved Hot Momma treats balance as a MEANS to an end. Something to achieve, and move on, so that they can get onto number 7, back to number 3, or go rogue with some other activity like bathing. The topic of managing expectations (self, and others) is also addressed.
Grey Boxes: Former Harvard Business School Professor and Assistant Secretary of Commerce Dennis Hightower states: “A good manager can make decisions with between 40 and 70 percent information.” We apply this statistic to balance, encouraging women make sure that achieving balance is a hurdle, not a brick wall. We validate womens’ concerns about balance by revealing data on dual income couples, and common responses and attitudes about balance from our Hot Mommas Project survey and previously unpublished “Balance Snapshot” database.
Resources: Tips from Hot Mommas Project “Master Balancers” – the top 10 percent of our survey-takers who are highly driven, and highly balanced both personally and professionally. If they can do it, we can do it.
7. Mentoring and support systems. Hot Mommas not only HAVE mentors, they ARE mentors. Hot Mommas have an internal call to action that leads them to pass on their learnings to others both formally (through the Hot Mommas Project and other outlets) and informally. They mentor, because they have been mentored. Hot Mommas have a large support network, and are more successful because of it.
Grey Boxes: Hot Mommas Project research on the hierarchy and scale of support networks will be shared.
Resources: A Five Minute Mentor template will be shared that can be used with mentees, mentors, and at work or at home. Did you know your whole family could serve as a mentor? Learn how in this chapter.
Thank you for reading. The last step is to fill out this poll (I’ll use it in my book proposal!). Thank you, again.
Want to get involved with the project? Go to www.HotMommasProject.org and NOMINATE a dynamic woman you know to share her story, and help the next generation. Winners of our annual case study competition will be published in a major Prentice Hall Textbook. Here is our 2010 press release.
Stay tuned for our Black Friday “Give the Gift of Mentorship” developments.
What is this, where I am, who are you? If this is your first time here, this is the insider’s blog for The Hot Mommas Project. We are the world’s largest collection of teachable role models and virtual mentors for women and girls. We are housed at the George Washington University School of Business (where I teach) and have an audacious goal of becoming a million dollar venture…while being led by a mom working part time.Click here to nominate someone. See more on our about page.
11.23.09 – 12.28 pm UPDATE.FINALIZING MESSAGING, INITIAL DISTRIBUTION. This morning, before running off to my daughter’s Thanksgiving school thingy, I began our promotion of the 2010 case study competition. It started with:
Slideshow. Two different versions of the Hot Mommas Project “Everyday Revolutionary” slideshow ( Slideshare and authorStream -which is animated). I am intrigued with this medium for getting across messages.
Blog posts. A must, of course, to cover your bases. Two blog posts (the insider’s blog post, which you are reading, and our main blog)
Twitter and Facebook. Sending links out on Twitter and Facebook with two different “taglines.” Here they are, verbatim:
2. “Mentors MATTER for women/girls.Be part of the solution with the gift of mentorship http://ad.vu/mxqz“
The second one is getting re-tweeted a lot. So, I will use that title for a press release on 1888PressRelease.com, although I do like this press release from Girls With Dreams that goes right to their site. We just need to get our act together tech-wise and do that. We have prioritized content and surveying/data over tech and I think it’s beginning to show. Anywhoo, here is who retweeted so far:
Incredible folks. On Twitter, you start to learn who your friends are. But, they are like your over-achiever friends who push your message out there for you because they are excited about it. It’s quite incredible, actually.
– Twitter/FB sync tool. I have a program installed that allows Tweets to selectively show up on my Facebook profile when I add “#fb” at the end. While I’ve never really gotten any big business leverage out of Facebook, I know some have, and that it is always good to be at least somewhat familiar with certain social media avenues and be willing to test.
– Slideshare/FB sync. On Slideshare, you can sync it with your Facebook page so the slideshow shows up in the left column of your profile. One bummer is that Slideshare does NOT currently support animation.
11.24.09 – 9:39 am UPDATE – So far there have been no comments on the slideshow on Slideshare or authorStream. I am trying not to render judgement too quickly, however. I think starting early, getting the message out there, and keep pushing it forward is the way.
THE BATTLE OF PRIORITIES.
Content, Promotion, Funding are my main priorities right now. This does not include managing staff, emails and basic communication, and lots of other grey area. Here is the list of things I need to do. What will win? This is the daily battle.
Press release – drafted, if not submitted, to 1888PressRelease.com
Virtual interviews (typing responses to questions for folks who are promoting the case study competition for us).
Real inteviews – Interview prep for the show tonight. I need to learn how to use Skype for the interview.
Press packet (logos, blurbs, links) for partner organizations helping us get the word out
Site and blog stats analysis (have delegated this to Achin so I don’t get sucked into the vortex, but even Achin is behind busy with his promotion list).
Get focused back on content. I want the chapters of a book outlined by the end of this month. The slideshow, or “enduring message” as pitch expert Sam Horn says, was the first step. I am hoping the enduring message is resonating.
Sponsor brief. I should also be doing a brief for potential sponsors. A lot of folks are waiting for this one pager. Am I nuts? My instinct is to always focus on funding. However, I am having to really focus on my business instincts and what is the right thing to do at what time.
Off to a client call, and to tackle the above to do list. Stay tuned for feedback after Washington Business Tonight.
11.25.09 2.30pm UPDATE. I have done nothing. I tend to over-prepare for any kind of media. Thus, I spent pretty much the entirety of yesterday afternoon getting ready for the Washington Business Tonight interview. Here it is (Windows Media Required). It was on hibernating from emails and the world in general. I did manage to check my link stats on Adjix and am fascinated by the number of people who clicked on my reference to the move “Breakin.”
The bleak picture painted by David Rubenstein of the Carlyle Group has a silver lining. As Bill George said earlier: Is there an opportunity for you during this crisis? Women and their families are thinking more entrepreneurially during this slow economic time (see links below). Is this the time you’ll look back on as your most brilliant because – when forced – you rose to the occasion, sold the big deal, came up with the new idea, or took a risk you thought you never could? If this is, or could be you, David Rubenstein had some great, quick lessons learned: Continue reading →
Pat Lencioni started his talk with a story about parenting and how it relates to the management of teams. He echoed a key theme mentioned by previous speakers Bill George and Bill Conaty: TRUST. Trust in business? Huh? Trust the evil empire? But, Pat focused on PEOPLE in companies. He discussed five areas of improvement to build teams. But here, I want to focus on Trust and Conflict: Two issues I see surface repeatedly with women finding their way in both career and life. Continue reading →