Building a Million Dollar Business Part Time #15b: Announcing Our Judges

Today we announce the Hot Mommas Project judging panel. (I’m also pasting the list below). They are awesome. Here is the press release.  How do you figure out how to “announce” something? This is how I did it given that we are going guerrilla and, even if we had more money I wouldn’t spend it because the economy stinks: Continue reading

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Building a Million Dollar Business Part Time #9: How to Market_Networking Our Brains Out

 

Esther and I are in San Francisco for the BlogHer 2008 conference. Okay, to be totally honest, we came out here for a party being hosted by Guy Kawasaki’s venture www.alltop.com along with Kirtsy (as part of the BlogHer conference). We decided to do this just last week. (Side Note: If you want to see why we like Guy Kawasaki, click here or here. Here is the link to the Alltop page where we’re listed http://moms.alltop.com/).

ginger ale in hand).

Charlie (aka Guy) and his angels.

 Cheating on the third angel – note: ginger ale in hand

Click here to learn who the third angel (and business partner) is.

THIS IS HOW IT ALL STARTED:

—–Original Message—–


From: Guy Kawasaki    

Sent: Saturday, July 05, 2008 2:03 PM


To: Kathy Korman Frey
    

Subject: Re: Shashi, AllTop,

Katherine,

Are you coming to BlogHer? If you are, I’d love if you can make the Alltop/Kirtsy party at my house on Thursday night. Invitation is below.

All the best,

Guy  

—–Original Message—–


From: Kathy Korman Frey  


Sent: Monday, July 07, 2008 4:08 PM


To: ‘Guy Kawasaki’
    

Subject: RE: Shashi, AllTop,

Guy,

I am seriously thinking of flying out. You’ll be there, right…you’re not just volunteering your house as a party house? 

Kathy

  —–Original Message—–


From: Guy Kawasaki
    

Sent: Monday, July 07, 2008 5:20 PM


To: Kathy Korman Frey    

Subject: Re: Shashi, AllTop,    

 I’ll be there for sure! 

***********************************

BEGIN INTERLUDE [Samba music plays]

1. Conversation with Esther “Uh…yeah…you know how this internship is Tuesdays and Thursdays? Okay, skip that. And your LSAT class. Do you want to go to San Francisco? Oh, we’ll be staying in the same room. My husband says I snore.” Esther is 100% game. CHECK 

2. See if we can book tickets to San Fran with miles. There is room in steerage! CHECK

3. Ask hubby if this works for him/fam. 100% okay with this. CHECK

BTW folks, this is an example of having a supportive spouse which is one of the TOP FACTORS in being able to “Do it all.” Keep checking back here for more on our research (preliminarily discussed in Hip Tranquil Chick podcasts with The Hot Mommas Project – new podcasts to start launching July 19. Click here for original podcast)

END INTERLUDE [Samba music ends]

***********************************

THE RESULT  [Blog themesong starts] 

Note: If you have not read the first post,or the second post or the third post(I forget which)the blog themesong is “Everybody’s Got Their Something” by Nikka Costa. (Click music samples on left side of page at the link).

 —–Original Message—–


From: Kathy Korman Frey
    

Sent: Wednesday, July 09, 2008 5:55 PM

To: ‘Guy Kawasaki’

Cc: ‘Esther Leff’

Subject: We’re flying out just for YOUR party! RE: Shashi, AllTop,

Guy,

My intern (Esther) and I are flying out JUST for your party! We didn’t even know about the BlogHer conference! We just got on the waiting list.

 Kathy

****************************

During the trip, Esther proceeded to tell me that I look younger than I am. As my father says when my kids do something cute, “Get out the checkbook!”

TAKEAWAYS:

HNL. We thought we were networking before, having meetings and doing podcasts back in DC. Meeting with the folks enveloped in social media at the BlogHer conference was an HNL (HOLE.NOTHER.LEVEL).Whatever you’re doing, what are ways you can kick it up a notch to an HNL? This was an eye opener for us. For example, everyone is on Twitter (another story for the next post). Here is a good article by Chris Brogan on how to use Twitter.

Grow a set. For me, it was pretty a-typical to drop everything and drag my intern to CA. It was worth it, and has set a new standard for us now. We are literally overwhelmed with contacts, information, and inspiration (more on the awesome people we met in the next post). Here is a link to suggestions for driving traffic to your blog…just one of many sessions we didn’t attend (because we weren’t registered) but, alas, these are bloggers! All the sessions are covered in detail online.

Be different. Be clear.

Different – We’re called The Hot Mommas Project. We are out of a university. We research best practices in work life balance equations.

Clear – We are having a case study competition launching October 13. Women will write their own case to be used in classrooms around the world. The winners will be published in a top Prentice Hall textbook. Please consider submitting your case. Here’s our card.

Develop partners. Make asks. Before the trip to California, we had done some podcasts with SBTV and Kimberly Wilson from Hip Tranquil Chick. We had also gotten some really incredible press out the George Washington University School of Business’s communication office(see links below). This gave us some momentum.

SBTV Podcasts

http://www.sbtv.com/?segid=3151

http://www.sbtv.com/?segid=3152

http://www.sbtv.com/?segid=3153

Press out of GW – Hot Mommas “Sizzling New Research Initiative” (These are examples of how the first link – out of GW – led to the story being picked up by different wires because of the great writing of Racine  Tucker-Hamilton who consults for GW).

http://business.gwu.edu/news/archive/2008/0703.cfm

http://www.newswise.com/articles/view/542493/

Another place the story got picked up


PARTING THOUGHTS: More later sports fans…time to catch my flight back to DC.